Social advertizing in former Soviet Union makes you better
Social advertising is not new in Russian Federation as it may seem. Even in 1980s social advertising took an important place in usual life. All Russian citizens who lived in those years remember social posters and video spots where messages of responsibility were declared. The following mottos were very popular: “Save our nature, it’s our mpther”, “Matches are not toys for children” etc. All these social ads were supported by the government and created by governmental institutions. At the moment everything has changed and we may find lots various social advertising which is sponsored by Russian government, non-commercial organizations and private persons. Lots of money is spent every month on different social campaigns which are supported by strong media campaigns with video spots, social posters, texts etc.
Many international organizations work on the territory of Russian Federation and a great deal of social advertisments from different countries can ve found at the moment in Russian Federation. I am sure that it is really great as we have a unique chance to use best international experience in the sphere of social promotion as our own traditions in this sphere are very weak but we have a great deal of ideas and creative people who can make all them visible. That’s why different contests of social advertizing are so popular today in former Soviet Union and many professional advertizing companies took an active part in such kind of events and if you enter tube sites you can look for lots of social spots created by the leading Russian organizations but sometimes the visualization of social problems leaves much to be desired. Still there are quite a lot of interesting social videos on alcohol addiction and other issues. But of course, we should always remember about the following situation in the country and the main problems which the government has to solve. One of such difficulties is demographic decrease as too many people die in Russia and they understand that they should stimulate people to give more births. As an example of social advertizing which concentrated on demographic problems we can mention social posters which were placed in Moscow metro with a lady with 3 boys on her knees. This post gives more questions rather than gives replys as there is no male on this poster and the lady looks sad.
I think that social advertizing in Russian Federation just starts its way and in the nearest future we will see lots of great examples of television spots and social posters as well as complicated social campaigns.